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By Ikuko Mitsuoka

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Those are questions for elsewhere – but certainly, for next time, there will be areas to examine in deciding how debates may play their part. First, an election following coalition government provides an entirely different context; second, the complications regarding Scotland and Wales will be greater still when a general election is due to coincide with the elections to Holyrood and the Senedd; third, the evidence of the broadcasters’ post- debate research suggested that viewers felt there should be more of a role for the audience – not so much, it turned out, that applause should be allowed, but that questioners should have the chance to respond to the leaders; journalistically, some felt there needed to be greater flexibility for the moderators to follow up and test arguments, especially in those areas where the leaders themselves may be reluctant to engage with each other; there may also be a case for having more than one format for debates, such as the ‘town hall’ style, introduced to the US presidential elections in 1996.

20. See in particular ‘Who won the TV debate? uk/ media/mediamonkeyblog/2010/apr/16/who-won-which-paper-monkey 21. storycode=45474 22. com/ politics/mumsnet- election-reviewed 23. ‘The YouTube Facebook Digital Debate’, 10 April 2010 launch, http://www. v=k-Ua4kPMwrU 24. 0: the new election superweapon’, The Observer, 11 April 2010. 25. ‘#UKelection2010, mainstream media and the role of the internet: how social and digital media affected the business of politics and journalism’, Nic Newman, Reuters Institute for the Study of Journalism, July 2010, p.

29. , p. 6. 30. ‘Next time, Fleet Street may get the election right’, The Observer, 9 May 2010. 31. Ibid. 32. ‘Broadcast Digital Awards’, 18 June 2010. All extracts from The Guardian and The Observer are copyright of Guardian News & Media Ltd. 4 Media Coverage of the Prime Ministerial Debates Stephen Coleman, Fabro Steibel and Jay G. Blumler After years of prevarication, non-negotiation and bluster, televised election debates came to the United Kingdom in 2010. For many, this was seen as the worst of times to try such an experiment: in the aftermath of the MPs’ expenses scandal, politicians’ reputations were at a low ebb; in a period of economic crisis and austerity political leaders were accused of not being straight about their policy intentions.

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